ABOUT US

Introduction

As the accomplished Managing Director of Excellence Group, Ahmed Hassan brings over two decades of invaluable experience in the international hospitality and food & beverage industry. His visionary leadership is driven by a strategic approach aimed at expanding revenue streams, enhancing the company's profitability, and fostering growth in pivotal markets.

Excellence Hospitality, under Ahmed Hassan's guidance, stands as a key player in the hospitality sector, providing operational support and asset management to esteemed hotel owners. Noteworthy partnerships include renowned brands such as Hilton, Hyatt, Radisson, and Ramada hotels. The company excels in asset and acquisition strategies, offering financial support and demonstrating expertise in successfully operating franchised restaurants. Excellence Hospitality is also recognized for its proficiency in concept development and execution within the competitive hospitality landscape.

Beyond its strong presence in the hospitality sector, Excellence Supplies extends its influence into diverse areas of international trade, including export and import activities. The company engages in farming ventures, reflecting its commitment to a multifaceted approach that goes beyond traditional hospitality services. This comprehensive strategy underscores Excellence Supplies' commitment to innovation, versatility, and sustained success on both domestic and international fronts.

History

D.A.S. Merchants Ltd, founded by Ahmed Hassan in 2009, embarked on its journey with diverse interests across multiple divisions. However, as the company evolved, it underwent a strategic transformation, emerging as a significant player in the hospitality sector. This shift led to the formation of the Excellence Supplies and Excellence Hospitality under the umbrella of Excellence Group.

Excellence Hospitality Ltd, now overseeing the comprehensive hospitality group, has cultivated a diverse portfolio that includes hotels, restaurants, catering services, destination management, and international trade. This strategic shift underscores the company's commitment to providing a holistic and integrated approach to the hospitality industry.

A pivotal development in this evolution is the establishment of the Excellence Group, a subsidiary operating in key locations such as the United Arab Emirates (UAE), Egypt, Morocco, South Africa, and the United Kingdom (UK). Through the Excellence Group, Excellence Supplies Ltd has firmly established its presence in various international markets, demonstrating dedication to excellence in hospitality services and international trade.

Excellence Supplies Ltd, a pivotal entity within the broader framework of the Excellence Group, plays a key role in diversifying company  portfolio. Specializing in import and export activities, the company has demonstrated prowess in international trade, contributing to the global presence of the Excellence Group. Beyond trade, Excellence Supplies Ltd is actively engaged in farming ventures, showcasing a commitment to sustainable and diverse business practices. This multifaceted approach aligns with the company's vision of providing comprehensive solutions, extending its reach beyond traditional hospitality services. With a strategic focus on import-export dynamics and involvement in farming, Excellence Supplies Ltd adds a distinctive dimension to the Excellence Group's operations, reinforcing its position as a dynamic player in both the hospitality and international trade landscapes.


Franchise Brands

Excellence Service have 7 years experience in
successfully managing franchised brands, such as
German Doner Kebab and Upper Crust n the GCC.
They are also masters at concept development
including Little Mexico, Little India, and Little Italy
located at Saadiya Island Abu Dhabi.

Import & Export

Excellence have been importing and exporting goods for more than 20 years

We export fresh products from the Middle East to South Africa, United Kingdom, Morocco, Egypt Thailand, India.

Excellence provides Coca Cola premium products  in several GCC countries. 

Concept Development

  • Swiss Cafe, indo chin concept
  • Sultani Indian Cuisine        
  • Shiraz Iranian Cuisine                 
  • The Gentleman & Scholar Pub
  • Cristal Cigars & Champagne 
  • Marrakech Moroccan Cuisine
  • The Swiss Sports Bar & Lounge             
  • Riverfront Bar & Grill